When was the last time your business really made an impact in your community? When was the last time your employees got really excited about an internal initiative because it meant a lot to them personally?
Recent studies suggest that millennials are driving the social responsibility movement, with 70 percent of them reporting that they’ll spend more with brands that support causes. Millennials are the largest consumer population and they have limited funds to spend. Don’t you want to connect with them on a deeper level?
Whether you’re a business owner or an employee, the notion of “giving back” may be very powerful for your business’ sales, not to mention, its overall purpose. More and more businesses are aligning themselves with social causes because it is a creative way to drive loyalty through long-lasting, impactful and meaningful relationships with the Afro-Caribbean community locally and worldwide.
Our team can assist you in deciding which cause to support based on different factors such as your location, your employees, your workplace culture, your type of business, service or products.
Donating to charities can help change your business and work culture. It can also have a significant impact on others. So, pick a cause that you believe in and make your community a better place to live. It’s good for business.
BUSINESS BENEFITS
Making a positive impact in your community is reason enough to align your business with a good cause, but we understand that every good business decision needs to fit within the overall vision of the business. Here are eight reasons to pick a charitable organization to align your business with from SupportBlackCharities’ directory:
- Build respect and a good reputation among your target audience and surrounding community.
- Make a significant, rewarding, and long-lasting impact with the Afro-Caribbean community on a local and/or global scale.
- Build strong connections within the local community your employees belong to.
- Employees respect leaders who do good.
- Improve overall workplace culture, affecting factors like employee morale, team building, employee engagement, and less employee turnover.
- Collaboration with vetted and trusted Charitable Organizations that have current on-going projects and meet our Best Practices – 7 key requirements.
- Increased visibility and creation of new marketing opportunities.
- Tax benefits depending on your business structure.
HOW DOES IT WORK?
Start by either searching SupportBlackCharities’ online directory or speaking to our team to find a cause and/or charitable organization that aligns with your overall business culture and/or goals. Once you have selected a cause, there are a few different ways you can move forward. Some options are:
- Establish an in-house social responsibility committee to oversee your charitable work and measure the impact it is having on your overall business goals.
- Create team building events by volunteering with local organizations.
- Organize food drives or item donations among your employees and their families (clothes, toys, etc).
- Fundraise by hosting events or other efforts such as social media campaigns.
- Raise awareness among your network by sharing posts on your social media channels.
If you are not sure where to start, contact us at SupportBlackCharities to find out how you can have the most social impact with your business.